four steps to opening my etsy store

I've been wanting to open an Etsy store FOREVER. I make things all the time for friends and family as gifts - custom notebooks, greeting cards, hand-painted wall hangings, magnets, etc. I've had multiple people ask where they can purchase things and every time I'm asked if I have a store, I sort of bow my head in shame and have to simply say, Not yet.

Not yet, I say, as if I'm actively working on opening one soon. Well, I'm not. And I decided that's a crying shame. Today on my lunch break I was reading the Etsy blog, as I do most days. I love hearing of how people quit their full-time jobs to sell their handmade goods full time or simply discovered a hidden passion to make handmade things. Sure it's very difficult to achieve the level of success it takes to make a full-time living, but it made me realize that there are tons of people out their sharing their creativity with the world, and I feel like I'm missing out big time.

SO, I did what I do when I want to hold myself accountable to a goal - I made a plan. I pulled out my Moleskine and my Sharpie and here's what I came up with. Carol's four-step plan to an Etsy shop.

Now I know that most people would probably just say, what's the big deal, just open the darn shop. Yes, well, that would be gloriously simple, wouldn't it. Unfortunately, I'm what you would call a chronic over-preparer. In order to actually accomplish something, I have to pre-accomplish all these somewhat unnecessary steps in order to adequately "prepare" for whatever I'm doing. (A Carol-ism I find both frustrating and slightly hilarious.)

While I know that redesigning my blog might seem like it has nothing to do with starting my Etsy shop, to me it has to happen. I'm just the type of person that likes to feel that I have my ducks in a row when I tackle a big goal. Kinda like if I'm going to jump in the deep end I'd like to learn how to swim first, ya know?

So that's my plan. At first I was going to keep it to myself, but Jason suggested I post it here so that I have a sense of accountability about it. (Don't you hate it when he's smart like that?) I also think completing my steps by the end of 2012 is not only a realistic timeframe for me (...I tend to drag my feet. Know thyself, right?) but I also think it would be wonderful to look back on 2012 and feel like I really accomplished something big for myself. My word this year is FINISH, so the way I see it, I really don't have a choice but to succeed.

My favorite part about this plan though is the final line that I wrote under step four. "If people buy, cool. If not, oh well." I think what has been holding me back is the fear that no one will care. No one will like what I make, no one will buy, no one will give a hoot. But if that's all that's holding me back then I decided I don't care. I want to do it for myself as a personal challenge. I'm not planning to make any real money, quit my job or support a family. Just want a reason to make stuff.

Step one begins this weekend with the work on my new craft room/Jason's studio. I'm going to try and be better about taking before and after photos so you guys can follow along in the progress.

If you have any ideas about what type of Etsy finds are your favorite or what you might like to see in my brand spanking new store, please leave a comment below. I'd love to get the wheels turning already!

friday five

Remember when I said "every few weeks" on Friday I would try and post my favorite links from the week? You veteran readers out there probably read that as "every few months." And you were correct. The unfortunate part is that I would have made this a more regular feature except for the fact that I didn't feel like there was a ton I wanted to share with you guys. Sure a couple cool things here and there, but nothing overwhelming. This week, though, is an exception. There were a ton of great, uplifting links floating around the internet the past two weeks, so I've picked my favorite five to share. (Does it have to do with summer starting or it being graduation season? Is it like "sweeps" season for the internet or something because seriously I feel like the gatekeeper of the web kicked it up a notch or something.) Either way, enjoy my recent favorites. (Click the title links to read/watch each!)

1. Is Fear Holding You Back?

Buddy Media is the goliath of a marketing solutions company that I had some exposure to back when I was working as a social media manager at my last agency. They kind of skyrocketed into the spotlight as a big box manager of social media campaigns for brands. Us little guys (I say little because while I worked at a fairly medium-to-large-sized independent agency, our social department was only three people) would always hear rumblings from our bigger clients about Buddy Media. We were constantly being measured against them so I had a bit of a chip on my shoulder about them. Due to this exposure, I wasn't surprised when it was announced this week that they were acquired by Salesforce.com for a whopping $689 million.

While I felt a small tinge of jealousy at their success (yeah, I have petty moments just like everyone does), every ounce of it melted away when I saw this video created by Buddy Media's CEO. This is a perfect example of how our feelings and opinions toward people or things can be molded by a false perception. I won't ruin the video for you, but after watching it I have a tremendous amount of respect for the company and really couldn't be happier for them, or for Michael Lazerow. The video tells a painful yet inspirational story that few probably knew before, and it's a reminder of what's possible when you live life without fear. (It's also set to one of my favorite Cary Brothers songs, so that's a plus.)

2. From Homeless to High School Valedictorian

Photo source: good.is

I love stories of people who have come into such difficult circumstances in life, and rather than let it define them, they use it to fuel their dreams. This particular boy in Chicago was kicked out of his aunt's home for being different and, despite living under such tumultuous circumstances, committed himself to achievement. It's a story of staying true to yourself and overcoming the odds - truly moving.

3. The Love Competition

I have a fascination with the human brain. I love anything having to do with cognitive science, psychology, social psychology, the whole works. I also have a fascination with love. (This can be easily deduced from the many posts/tweets/conjectures made about the nature of love and how we experience it.  What can I say? I'm a hopeless romantic. In a super over-analytical way, of course.) Anyway, I found this video on BuzzFeed which is literally a perfect mashup of two of these passions of mine. The Stanford MRI Lab told participants that they had five minutes to love someone or something as hard as they could, and the contestants' brain scans would be compared and measured against one another. The resulting documentary-style video is a precious examination of the science (and yet also lack of science) of love.


4. Marina Keegan: The Opposite of Loneliness

Warning: this is both tragic and beautiful. If you are faint of heart you might want to skip it. A talented Yale graduate wrote this piece for their school newspaper to be published during the week of their commencement, but tragically passed away in a car accident the week before it ran. Her eloquence and wisdom was far beyond her years, and she managed to capture the subtleties of the transition from college to the real world perfectly. I think almost anyone can relate to her words, and her talent and vulnerability in this piece is an inspiration.

5. Isaac's Lip Dub Proposal

Fun fact about me: I hate big, grand marriage proposals. Choreographed dances at Disney World? Jumbotrons at sporting events? Blimps? No thank you. Not my style. Which is why when I read the words "lib dub proposal" I'm pretty sure I said the words OH GAWD aloud. However, I can honestly say that throughout this entire video I had a huge smile plastered on my face and the creativity alone is enough to make me fall in love with this idea. Still not sure it's how I would picture that special moment in my life, but for this couple it seemed just perfect. Enjoy!

5.5 (Apparently I have an issue with following my self-imposed rules.)

I just have to give an honorable mention to this Re-Cut Trailor of Mrs. Doubtfire due to a last minute submission by Jason. Mrs. Doubtfire is probably one of my favorite movies of all time and I've been known to quote it in life OFTEN. If you feel the same way, this will undoubtedly make you LOL.

And with that, I hope you all have an awesome weekend! I'm headed to dinner tonight with my family - my Grandmom Betty, Aunt Betsy and my cousin Anna Claire are in town. Tomorrow I'm headed down to Vero Beach to watch my college friend Brooke get married! Can't wait to be reunited with my college friends and I'll do my best to take pictures!

Happy Friday!

words for your wednesday

Dear Caroline,

Yourself here, with a friendly reminder. I want you to remember that all the little things count. Every day you are chipping away at a crude and maleable future which will give way to a bigger picture some day. So when you think that those twenty minutes of exercise won't matter... Or that one measly blog post won't get you any closer to writing that book... Or that one phone call to a friend can't make up for a year of silence... think again. Because all the little things count. Inch upon inch can make a mile. It all matters, so keep going. One day you will look back and wonder how you got to where you are and the answer will be simple:

All the little things.

Love,
Caroline

the sacredness of ideas

Lately at work, we've been doing a ton of brainstorming. For those who don't know what I do, I work for my boyfriend's social media marketing company, IWearYourShirt.com, and they create fun video content and come up with unique marketing ideas for companies. First and foremost, my role is to manage client relations for the company, but lately it's evolved into more of a "Director of Everything," as Jason calls it. Client relations, operations, finance, web design, copywriting, brainstorming - I kind of touch it all.

In the past two weeks though, we've had an influx of inquiries about doing some larger scale campaigns for companies. (Newsflash: this is AWESOME.) And while this has us completely excited, it also has us squeezing every last drop of creativity out of our brains to come up with ideas worth signing off on. Friday for instance, we spent five hours (five!) maniacally generating ideas for several of these companies.

"Ideas" are why I gravitated toward advertising in the first place. My brain has always loved puzzles, and I think of marketing as one big puzzle. You're given your knowns and your parameters, plus a goal you're trying to accomplish, and you have to come up with a solution. (Not to mention at our company, the crazier the idea, the better.) It makes for a great time.

When we brainstorm, it's usually Jason, Sean (IWearYourShirt shirt wearer) and myself. We all gel really well together and feed off of one another. However, one thing I noticed (which was evident not just on Friday but previous instances of brainstorming as well) is that I am always overly concerned with who comes up with a given idea - the author, the brain responsible, the idea owner. Even if it's something that evolves as we talk about it, I always feel this need to nail down who had the integral nugget or the spark. You could say I'm very possessive in that way over my ideas. And it got me thinking: why?

Sometimes when we've mulled an idea over for a sponsor so many times, Jason will forget that I was the one that provided the spark and I find myself getting upset, like something has been taken away from me. On Friday, there were a few times when I would look at our IdeaPaint wall with all the ideas written in marker and I would literally count which ones were from a spark of mine. Ridiculous, right? I'm aware of this! But I literally can't help it. I know it's not the way you're supposed to play with others or be part of a team, but this fierce protectiveness over my ideas is 23 years in the making. I kid you not, even back when I was in elementary school I can remember instances of classmates copying my art project and me coming home in tears about it.

And it doesn't stop there. Once I identified that this was an issue of mine, all these other scenarios started to come into focus about my protectiveness over ideas.

For instance, one night a couple weeks ago, Jason was up late working on work stuff and out of nowhere this thought came to his mind. (He has this magical way of sort of stating life truths in such a simple yet poingant way. I always want words to be so flowery and overcomplicated and he just tells it like it is sometimes. I really love that about him.) He wanted to share this thought with the world so he quickly whipped up a little poster/image in Photoshop that expressed his sentiments. Here it is:

Feel free to check out the SOURCE - the original pin on Jason's Pinterest account by clicking this link.
(2,188 pins.. not too shabby.)

He didn't think to put his logo or name or anything on it, and he just uploaded it to Pinterest, hoping that a few people would enjoy it and like it. Well... he woke up the next morning to find an email from Pinterest letting him no that something like 60 people had repinned the darn thing immediately. Later that day he received another with even more and we realized that it had hit the "Popular" page of Pinterest. At first we thought it was so cool. This thing that he created was resonating with so many people and because of the web you could see it spreading in real time. But then something happened. Over the course of the next few weeks, we started seeing it EVERYWHERE, not just on Pinterest. I would see it in my Facebook newsfeed, shared from random brand Facebook pages with not one link of attribution. Friends of Jason's that knew he made it would start posting links to it on his Facebook page when they saw it. It was popping up in tweets, in other pins, on Facebook pages. It was tumbld, blogged and not-so-subtly reconfigured and reposted.

And over time I started to feel that familiar sense of protection come over me. It felt unfair. There was no credit. These were his words, his design. And maybe something similar had been said before in so many ways, which is fine, but this image came from his brain and his consciousness and yet no one knew. It was hard for me to watch. Then someone sent me a link to a t-shirt designer that had ripped off the exact design and started selling t-shirts to make a profit. The same thing happened with a printing company that started selling it as posters. To me, this was taking things to another level - people weren't just using his content without permission or attribution, but they were making money off of his idea. It infuriated me.

Notice the striking resemblence of the cross-out, the dual color, and the layout of the words. 

I started to wonder if my anger about the whole thing made me a petty person. Was I trying to "keep score" all the time because I was insecure? Or because I was selfish? I don't know. Maybe. But all I do know is that ideas are valuable to me. They are sacred. They come from within.

Most people have skills or talents that they intrinsically link to their self-worth. If you're an amazing cook or homemaker, you probably get more upset than the average person if your pie doesn't turn out just right or if you burn a meal. If you're an athlete and you lose a game of pick-up basketball, you might be in a bad mood the rest of the day because you expected more out of the skill you've spent so much time developing. For me, ideas are what give me that feeling of worth. Ideas are my thing. It could be marketing ideas, or blog post ideas, or gift ideas - it doesn't matter. I love being creative (basically the act of coming up with ideas) and that's a part of how I feel fulfilled and accomplished. So the idea that someone can so easily steal the very thing that gives me purpose and happiness admittedly gets me a little fired up.

As I continued to think about the sacredness of ideas, I happened to pick up the latest article of Inc. Magazine on Saturday (another Jason business magazine subscription that I make sure to steal each month.) In it there is an article titled "The Copy King." The whole thing is about Oliver Samwer, a German businessman that has literally made BILLIONS of dollars from ripping off popular American companies and starting them all over the world. Airbnb, Amazon, Zappos, Fab, the list goes on and on. Not only that, but oftentimes he'll borrow liberally from the original company's web design.

The guy on the bottom right. I could take him, right? (Image Source) 

With every word I read I felt my blood begin to boil. I don't doubt that this man is smart or hard-working (some would argue he's brilliant for waiting until companies hit their stride and then replicating their success) but I had to ask myself - is that really okay? In the world of business law he's managed to avoid any repercussions, but for me I think it's a matter of integrity. What is all that success worth if you didn't come by it honestly? And yes, I'm saying that in my opinion producing a carbon copy of an existing business is dishonest. As far as I'm concerned, it's theft. Just because you can't touch ideas or see ideas, doesn't mean they aren't valuable and stealing them isn't reprehensible.

Anyway, the list of these instances in my life go on and on. Have you ever seen the movie Flash of Genius? Um.. DON'T. Greg Kinnear plays the guy that invented the windshield wiper and Ford basically steals his design and mass-manufactures it so he spends the entire movie fighting a court battle. Most people probably watched it and thought, "Wow, why am I watching this weird movie about windshield wipers?" I watched this movie and balled. my. eyes. out. (I'm telling you, this issue runs deep, people!)

I'd love to say that by the end of this post I've figured out the root of this issue in my psyche. But the truth is, I'm still not really sure where it comes from. I wish I could say that I know why I'm like this or why I hold original ideas in such high regard. I suspect it does have something to do with the self-worth issue that I spoke about earlier. And probably how much my parents stressed the importance of honor and integrity when I was growing up.

I totally understand that creativity is really just about rearranging/recreating/reimagining things that already exist. And you can use that logic all you want to justify the stealing or borrowing or reworking of anything really. (Lord knows that's especially easy these days with the internet.) But for me, the use of another's ideas is all about the intent. I have a section on my site where I take inspiration from others and recreate them in my crafts. In these posts where I have directly borrowed or been inspired by another's work, I'm very careful to call them "copycrafts." I make no secret about the fact that these are not my original ideas for crafts, but they are my original executions, and in that instance I always try to give proper attribution.

I'm honestly going to try and work on letting go of my ideas just a little, especially when it comes to work. Selfishly trying to claim ownership of something that will end up being a collaboration is really counterproductive anyway. And I'll try to continue to explore my relationship with ideas. However, I can't promise that if that Oliver Samwer guy and I meet in a dark alley, I won't give him a very stern talking to. (Though I might need a German translator. Any takers?)

How do you guys feel about intellectual property? Do you feel a sense of protection over your ideas? Do you think making copycat businesses is an honest way to make a living?